In 2023, approximately 45 percent of surveyed consumers in the United States said they recently made the switch to store brand consumer goods. Store-branded or private label products are often considered by consumers as these items tend to be cheaper than their branded equivalents.
Consumers who made a switch to store brand consumer goods in the United States in 2023
Characteristic
Share of respondents
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InMobi. (April 30, 2023). Consumers who made a switch to store brand consumer goods in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1406465/switch-to-store-brand-goods-in-the-usa/
InMobi. "Consumers who made a switch to store brand consumer goods in the United States in 2023." Chart. April 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1406465/switch-to-store-brand-goods-in-the-usa/
InMobi. (2023). Consumers who made a switch to store brand consumer goods in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1406465/switch-to-store-brand-goods-in-the-usa/
InMobi. "Consumers Who Made a Switch to Store Brand Consumer Goods in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1406465/switch-to-store-brand-goods-in-the-usa/
InMobi, Consumers who made a switch to store brand consumer goods in the United States in 2023 Statista, https://www.statista.com/statistics/1406465/switch-to-store-brand-goods-in-the-usa/ (last visited July 22, 2024)
Consumers who made a switch to store brand consumer goods in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1406465/switch-to-store-brand-goods-in-the-usa/