As of May 2023, three out of four manufacturers surveyed in Brazil reported not using digital retail media because they were unprepared and needed more knowledge of the marketing tactic. Around 40 percent of advertising agencies surveyed stated the same. Still, nearly 80 percent of Brazilian manufacturers said they worked with digital retail media.
Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023
The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.
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Newtail. (July 14, 2023). Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail. "Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023." Chart. July 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail. (2023). Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail. "Leading Reasons Why Manufacturers, Retailers, and Advertising Agencies Did Not Work with Digital Retail Media in Brazil as of May 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
Newtail, Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023 Statista, https://www.statista.com/statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/ (last visited December 22, 2024)
Leading reasons why manufacturers, retailers, and advertising agencies did not work with digital retail media in Brazil as of May 2023 [Graph], Newtail, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1406451/manufacturers-retailers-agencies-why-rejecting-retail-media-brazil/
