When asked how they felt advertising could impact their shopping decisions in 2023, around a quarter of consumers across all age groups in the United States said good ads could encourage them to give products they had not tried before a shot. Shoppers older than 54 felt least convinced that good adverts could influence their shopping behavior.
Ways in which good advertising influences shopping decisions according to consumers in the United States in 2023, by age group
Characteristic
18-24 years
25-34 years
35-44 years
45-54 years
55 years and over
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InMobi. (April 30, 2023). Ways in which good advertising influences shopping decisions according to consumers in the United States in 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1406446/how-good-advertising-influences-shopping-decisions-by-age/
InMobi. "Ways in which good advertising influences shopping decisions according to consumers in the United States in 2023, by age group." Chart. April 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1406446/how-good-advertising-influences-shopping-decisions-by-age/
InMobi. (2023). Ways in which good advertising influences shopping decisions according to consumers in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1406446/how-good-advertising-influences-shopping-decisions-by-age/
InMobi. "Ways in Which Good Advertising Influences Shopping Decisions According to Consumers in The United States in 2023, by Age Group." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1406446/how-good-advertising-influences-shopping-decisions-by-age/
InMobi, Ways in which good advertising influences shopping decisions according to consumers in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1406446/how-good-advertising-influences-shopping-decisions-by-age/ (last visited August 25, 2024)
Ways in which good advertising influences shopping decisions according to consumers in the United States in 2023, by age group [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1406446/how-good-advertising-influences-shopping-decisions-by-age/