During a survey among internet users in Spain in December 2022, when asked which methods of interaction with digital out-of-home (DOOH) advertising they knew, 70.8 percent of respondents mentioned QR codes. This was followed by 56.1 percent mentioning touchscreens, while 49.4 percent cited sharing on social media.
Leading methods to interact with digital out-of-home (DOOH) advertising known by consumers in Spain as of December 2022
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IAB Spain. (January 18, 2023). Leading methods to interact with digital out-of-home (DOOH) advertising known by consumers in Spain as of December 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406427/most-known-methods-interaction-digital-outdoor-advertising-spain/
IAB Spain. "Leading methods to interact with digital out-of-home (DOOH) advertising known by consumers in Spain as of December 2022." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406427/most-known-methods-interaction-digital-outdoor-advertising-spain/
IAB Spain. (2023). Leading methods to interact with digital out-of-home (DOOH) advertising known by consumers in Spain as of December 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406427/most-known-methods-interaction-digital-outdoor-advertising-spain/
IAB Spain. "Leading Methods to Interact with Digital Out-of-home (Dooh) Advertising Known by Consumers in Spain as of December 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1406427/most-known-methods-interaction-digital-outdoor-advertising-spain/
IAB Spain, Leading methods to interact with digital out-of-home (DOOH) advertising known by consumers in Spain as of December 2022 Statista, https://www.statista.com/statistics/1406427/most-known-methods-interaction-digital-outdoor-advertising-spain/ (last visited December 22, 2024)
Leading methods to interact with digital out-of-home (DOOH) advertising known by consumers in Spain as of December 2022 [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1406427/most-known-methods-interaction-digital-outdoor-advertising-spain/
