According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 66 percent of respondents aged 25 to 34 years in Singapore indicated that they did not want to see advertisements on social media platforms due to the interruptions during their viewing experience. Meanwhile, 43 percent of respondents from that age group expressed a dislike for seeing too many ads.
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by age group
among respondents who did not want to view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you not want to see ads on social media platforms? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 219 respondents
25-34 years: 522 respondents
35-44 years: 525 respondents
45-54 years: 383 respondents
55 and older: 133 respondents
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1406413/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1406413/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1406413/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406413/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by age group Statista, https://www.statista.com/statistics/1406413/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/ (last visited January 06, 2025)
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406413/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
