During a survey among internet users in Spain in December 2022, 60.8 percent of respondents said they had interacted with QR codes seen on digital out-of-home (DOOH) ads. This was followed by 43.2 percent of respondents saying they had interacted with touchscreens, while 36.3 percent said they shared on social media.
Share of consumers who interacted with digital out-of-home (DOOH) advertising in Spain as of December 2022, by channel
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IAB Spain. (January 18, 2023). Share of consumers who interacted with digital out-of-home (DOOH) advertising in Spain as of December 2022, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406410/consumers-interacting-digital-outdoor-advertising-channel-spain/
IAB Spain. "Share of consumers who interacted with digital out-of-home (DOOH) advertising in Spain as of December 2022, by channel ." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406410/consumers-interacting-digital-outdoor-advertising-channel-spain/
IAB Spain. (2023). Share of consumers who interacted with digital out-of-home (DOOH) advertising in Spain as of December 2022, by channel . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406410/consumers-interacting-digital-outdoor-advertising-channel-spain/
IAB Spain. "Share of Consumers Who Interacted with Digital Out-of-home (Dooh) Advertising in Spain as of December 2022, by Channel ." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1406410/consumers-interacting-digital-outdoor-advertising-channel-spain/
IAB Spain, Share of consumers who interacted with digital out-of-home (DOOH) advertising in Spain as of December 2022, by channel Statista, https://www.statista.com/statistics/1406410/consumers-interacting-digital-outdoor-advertising-channel-spain/ (last visited December 22, 2024)
Share of consumers who interacted with digital out-of-home (DOOH) advertising in Spain as of December 2022, by channel [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1406410/consumers-interacting-digital-outdoor-advertising-channel-spain/
