According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 65 percent of female respondents and 59 percent of male respondents in Singapore indicated that they did not want to see advertisements on social media platforms due to the interruptions during their viewing experience. Meanwhile, 32 percent of female respondents expressed a dislike for encountering repetitive ads from the same brand or product.
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1406408/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-gender/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1406408/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-gender/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1406408/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-gender/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406408/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-gender/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by gender Statista, https://www.statista.com/statistics/1406408/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-gender/ (last visited November 03, 2024)
Reasons for not wanting to see advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406408/singapore-reasons-for-not-wanting-to-see-social-media-ads-by-gender/