According to a survey on social media advertising conducted by Rakuten Insight in July 2023, 59 percent of respondents aged from 16 to 24 years in Singapore indicated that they found advertisements developed by reliable brands to be the most influential among social media advertisements. Meanwhile, six percent of the respondents from that age group did not find any type of social media ads impactful.
Most impactful social media advertisements among consumers in Singapore as of July 2023, by age group
among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "What kind of social media ads do you find most impactful? (choose all that apply)"
The survey was conducted among respondents of the following age groups:
16-24 years: 511 respondents
25-34 years: 1,104 respondents
35-44 years: 1,229 respondents
45-54 years: 624 respondents
55 and older: 418 respondents
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Rakuten Insight. (August 2, 2023). Most impactful social media advertisements among consumers in Singapore as of July 2023, by age group [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1406372/singapore-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight. "Most impactful social media advertisements among consumers in Singapore as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1406372/singapore-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight. (2023). Most impactful social media advertisements among consumers in Singapore as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1406372/singapore-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight. "Most Impactful Social Media Advertisements among Consumers in Singapore as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406372/singapore-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight, Most impactful social media advertisements among consumers in Singapore as of July 2023, by age group Statista, https://www.statista.com/statistics/1406372/singapore-most-impactful-social-media-advertisements-by-age-group/ (last visited November 03, 2024)
Most impactful social media advertisements among consumers in Singapore as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406372/singapore-most-impactful-social-media-advertisements-by-age-group/
