According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 49 percent of respondents aged from 16 to 24 years in Singapore indicated that they rarely purchased items, only between one to three times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, five percent of respondents from that age group often purchased items after viewing an ad on social media.
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by age group
among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "How often have you purchased an item after viewing an ad on social media?"
The survey was conducted among respondents of the following age groups:
16-24 years: 511 respondents
25-34 years: 1,104 respondents
35-44 years: 1,229 respondents
45-54 years: 624 respondents
55 and older: 418 respondents
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by age group Statista, https://www.statista.com/statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/ (last visited January 06, 2025)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
