According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 42 percent of female respondents and 39 percent of male respondents in Vietnam indicated that they rarely purchased items, only between one to three times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, 18 percent of female respondents and 20 percent of male respondents preferred not to purchase any items after viewing an ad on social media.
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by gender
Characteristic
Female
Male
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1406357/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by gender ." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1406357/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by gender . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1406357/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Gender ." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406357/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by gender Statista, https://www.statista.com/statistics/1406357/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-gender/ (last visited August 24, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406357/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-gender/