According to a survey on social media advertising conducted by Rakuten Insight in July 2023, more than half of the respondents from all age groups in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. The same survey also revealed that Singaporean respondents were willing to view social media advertisements that were tailored to their interests or preferences.
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by age group
among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 511 respondents
25-34 years: 1,104 respondents
35-44 years: 1,229 respondents
45-54 years: 624 respondents
55 and older: 418 respondents
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by age group Statista, https://www.statista.com/statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/ (last visited January 06, 2025)
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
