According to a survey on social media advertising conducted by Rakuten Insight in July 2023, around 61 percent of the female respondents and 60 percent of the male respondents in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. Meanwhile, eight percent of respondents from both genders had never clicked on any advertisements.
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender Statista, https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/ (last visited January 06, 2025)
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/