According to a survey on social media advertising conducted by Rakuten Insight in July 2023, around 61 percent of the female respondents and 60 percent of the male respondents in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. Meanwhile, eight percent of respondents from both genders had never clicked on any advertisements.
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender
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Female
Male
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender Statista, https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/ (last visited August 24, 2024)
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406334/singapore-reasons-for-clicking-on-social-media-advertisements-by-gender/