According to a survey conducted in India in March 2023, 97 percent of the respondents stated that they were willing to pay a yearly fixed price for full access to online news sites or applications. In contrast, 42 percent of the surveyed consumers were prepared to pay a monthly fixed price for full access to online news sites or applications.
Digital news consumers' willingness to pay for online news access in India as of March 2023, by payment type
Characteristic
Share of respondents
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Method of interview
Online survey
Supplementary notes
Original question: "You said you are prepared to pay for access to online news. What are the various ways you are prepared to pay for online news content?"
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People's Archive of Rural India. (May 3, 2023). Digital news consumers' willingness to pay for online news access in India as of March 2023, by payment type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1406287/india-willingness-to-pay-for-online-news-by-type/
People's Archive of Rural India. "Digital news consumers' willingness to pay for online news access in India as of March 2023, by payment type." Chart. May 3, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1406287/india-willingness-to-pay-for-online-news-by-type/
People's Archive of Rural India. (2023). Digital news consumers' willingness to pay for online news access in India as of March 2023, by payment type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1406287/india-willingness-to-pay-for-online-news-by-type/
People's Archive of Rural India. "Digital News Consumers' Willingness to Pay for Online News Access in India as of March 2023, by Payment Type." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1406287/india-willingness-to-pay-for-online-news-by-type/
People's Archive of Rural India, Digital news consumers' willingness to pay for online news access in India as of March 2023, by payment type Statista, https://www.statista.com/statistics/1406287/india-willingness-to-pay-for-online-news-by-type/ (last visited July 22, 2024)
Digital news consumers' willingness to pay for online news access in India as of March 2023, by payment type [Graph], People's Archive of Rural India, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406287/india-willingness-to-pay-for-online-news-by-type/