Leading reasons to pay for online news content India 2023

Published by
Tanushree Basuroy,
Jun 26, 2024
According to a digital news consumption survey conducted in India in March 2023, 48 percent of the respondents stated concision as their main reason for paying to access online news. Other leading reasons included quality, better fact-checking, and access to exclusive job or industry-related information.

Leading reasons for paying for online news platforms in India as of March 2023

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Sources

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Release date

May 2023

Region

India

Survey time period

March 2023

Number of respondents

more than 86,000 respondents

Age group

15-60 years

Special properties

with additional qualitative and quantitative analyses across eight Indian languages

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons behind paying for access to news online/on internet sources? As I read out the list, please tell me all the options that apply to you."

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