According to a survey conducted in India in March 2023, about three-quarters of digital news consumers in the country mostly preferred video formats for news access. In contrast, 11 percent of the respondents in India stated that they primarily received their news through audio formats during the same period. India is one of the largest markets for video consumption with YouTube leading the segment.
Preferred format for online news consumption in India as of March 2023
with additional qualitative and quantitative analyses across eight Indian languages
Method of interview
Online survey
Supplementary notes
Figures do not add up to 100 due to the rounding.
Original question: "Now if you had to choose, which one of the following would you say is closest to the way you like to find out about news/current events when you access news online or on internet sources."
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People's Archive of Rural India. (May 3, 2023). Preferred format for online news consumption in India as of March 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1406282/india-preferred-format-for-online-news-consumption/
People's Archive of Rural India. "Preferred format for online news consumption in India as of March 2023." Chart. May 3, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1406282/india-preferred-format-for-online-news-consumption/
People's Archive of Rural India. (2023). Preferred format for online news consumption in India as of March 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1406282/india-preferred-format-for-online-news-consumption/
People's Archive of Rural India. "Preferred Format for Online News Consumption in India as of March 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1406282/india-preferred-format-for-online-news-consumption/
People's Archive of Rural India, Preferred format for online news consumption in India as of March 2023 Statista, https://www.statista.com/statistics/1406282/india-preferred-format-for-online-news-consumption/ (last visited November 18, 2024)
Preferred format for online news consumption in India as of March 2023 [Graph], People's Archive of Rural India, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406282/india-preferred-format-for-online-news-consumption/
