In 2023, Southwest Airlines invested 266 million U.S. dollars in advertising activities. A year earlier, the spending stood at 224 million. This constitutes an increase of approximately 19 percent year on year.
Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023
(in million U.S. dollars)
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Southwest Airlines. (February 6, 2024). Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines. "Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars)." Chart. February 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines. (2024). Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines. "Advertising and Promotions Expense of Southwest Airlines Co. from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines, Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/ (last visited December 22, 2024)
Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars) [Graph], Southwest Airlines, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
