According to a 2023 survey conducted in Indonesia, more than half of respondents aged 35 years and above said they preferred to purchase beauty and care products in-store. On the other hand, around 36.94 percent of respondents aged 18 to 24 years said they choose to purchase online.
Preferred channel for purchasing beauty and care products among consumers in Indonesia as of January 2023, by age group
Characteristic
18 to 24 years
25 to 35 years
35 years and older
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Standard Insights. (April 5, 2023). Preferred channel for purchasing beauty and care products among consumers in Indonesia as of January 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1406232/indonesia-channel-preference-for-buying-beauty-and-care-products-by-age/
Standard Insights. "Preferred channel for purchasing beauty and care products among consumers in Indonesia as of January 2023, by age group." Chart. April 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1406232/indonesia-channel-preference-for-buying-beauty-and-care-products-by-age/
Standard Insights. (2023). Preferred channel for purchasing beauty and care products among consumers in Indonesia as of January 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1406232/indonesia-channel-preference-for-buying-beauty-and-care-products-by-age/
Standard Insights. "Preferred Channel for Purchasing Beauty and Care Products among Consumers in Indonesia as of January 2023, by Age Group." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1406232/indonesia-channel-preference-for-buying-beauty-and-care-products-by-age/
Standard Insights, Preferred channel for purchasing beauty and care products among consumers in Indonesia as of January 2023, by age group Statista, https://www.statista.com/statistics/1406232/indonesia-channel-preference-for-buying-beauty-and-care-products-by-age/ (last visited July 22, 2024)
Preferred channel for purchasing beauty and care products among consumers in Indonesia as of January 2023, by age group [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1406232/indonesia-channel-preference-for-buying-beauty-and-care-products-by-age/
