According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 48 percent of respondents aged 16 to 24 years in Singapore expressed their willingness to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Meanwhile, 30 percent of respondents from that age group preferred not to view any advertisements.
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by age group
The survey question was: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 730 respondents
25-34 years: 1,626 respondents
35-44 years: 1,754 respondents
45-54 years: 1,007 respondents
55 and older: 651 respondents
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by age group Statista, https://www.statista.com/statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/ (last visited January 06, 2025)
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
