According to a survey on social media advertising conducted by Rakuten Insight in July 2023, 40 percent of respondents from both genders in Singapore expressed their willingness to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Additionally, approximately 38 percent of female respondents and 37 percent of male respondents preferred to view sponsored social media advertisements due to the attraction of good offers or discounts.
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1406137/singapore-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1406137/singapore-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by gender. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1406137/singapore-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406137/singapore-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by gender Statista, https://www.statista.com/statistics/1406137/singapore-willingness-to-view-sponsored-social-media-advertising-by-gender/ (last visited January 06, 2025)
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406137/singapore-willingness-to-view-sponsored-social-media-advertising-by-gender/
