In a May 2023 survey, it was found that 38 percent of Americans said they would consider canceling or limiting their streaming services to save money. The survey also revealed that 29 percent of streaming viewers shared their login details with friends and family members. Further money-saving habits include using lower-cost or free streaming tiers with ads.
Streaming viewers' behavior in order to save money in the United States as of May 2023
Characteristic
Share of respondents
Cancel or limit number of streaming services
38%
Downgrade streaming services to lower-cost version with ads
31%
Download/create accounts for additional free streaming platforms
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Media Play News. (June 23, 2023). Streaming viewers' behavior in order to save money in the United States as of May 2023 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News. "Streaming viewers' behavior in order to save money in the United States as of May 2023 ." Chart. June 23, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News. (2023). Streaming viewers' behavior in order to save money in the United States as of May 2023 . Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News. "Streaming Viewers' Behavior in Order to save Money in The United States as of May 2023 ." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News, Streaming viewers' behavior in order to save money in the United States as of May 2023 Statista, https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/ (last visited January 09, 2025)
Streaming viewers' behavior in order to save money in the United States as of May 2023 [Graph], Media Play News, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
