In a May 2023 survey, it was found that 38 percent of Americans said they would consider canceling or limiting their streaming services to save money. The survey also revealed that 29 percent of streaming viewers shared their login details with friends and family members. Further money-saving habits include using lower-cost or free streaming tiers with ads.
Streaming viewers' behavior in order to save money in the United States as of May 2023
Characteristic
Share of respondents
Cancel or limit number of streaming services
38%
Downgrade streaming services to lower-cost version with ads
31%
Download/create accounts for additional free streaming platforms
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Media Play News. (June 23, 2023). Streaming viewers' behavior in order to save money in the United States as of May 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News. "Streaming viewers' behavior in order to save money in the United States as of May 2023 ." Chart. June 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News. (2023). Streaming viewers' behavior in order to save money in the United States as of May 2023 . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News. "Streaming Viewers' Behavior in Order to save Money in The United States as of May 2023 ." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/
Media Play News, Streaming viewers' behavior in order to save money in the United States as of May 2023 Statista, https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/ (last visited August 24, 2024)
Streaming viewers' behavior in order to save money in the United States as of May 2023 [Graph], Media Play News, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1406130/streaming-viewers-money-saving-behavior-us/