According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 41 percent of respondents in Singapore indicated that they rarely purchased items, only between one to three times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, 19 percent of respondents preferred not to purchase any items after viewing an ad on social media.
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1406092/singapore-purchase-frequency-after-viewing-social-media-advertisements/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023." Chart. August 2, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1406092/singapore-purchase-frequency-after-viewing-social-media-advertisements/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1406092/singapore-purchase-frequency-after-viewing-social-media-advertisements/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406092/singapore-purchase-frequency-after-viewing-social-media-advertisements/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023 Statista, https://www.statista.com/statistics/1406092/singapore-purchase-frequency-after-viewing-social-media-advertisements/ (last visited November 23, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406092/singapore-purchase-frequency-after-viewing-social-media-advertisements/
