Transport services from enterprises constituted the most commonly purchased category among e-commerce services bought for personal use in Estonia. In particular, over a third of Estonian e-shoppers made a purchase in that category in the past three months as of 2022. Ranking in the second place were tickets to cultural and other events, followed by rented accommodation services from enterprises such as hotels and travel agencies.
Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2022, by type
Characteristic
Share of population
Transport services from enterprises
33.71%
Tickets to cultural or other events
28.57%
Rented accommodation services from enterprises (e.g. hotels, travel agencies)
15.47%
Films, series, and concerts as a streaming service or downloads
14.43%
Music as a streaming service or downloads
13.73%
Computer or other software, including upgrades
13.04%
E-books, online magazines, or online newspapers
8.33%
Games online or as downloads for smartphones or computers
8.33%
Subscriptions to the internet or mobile connection services
8.09%
Subcription to electricity, water or heating supply, waste disposal or similar services
6.17%
Tickets to sports events
5.76%
Rented accommodation services from private persons
5.57%
Other apps (e.g. related to language learning, traveling)
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Eurostat. (July 10, 2023). Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2022, by type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat. "Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2022, by type." Chart. July 10, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat. (2023). Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2022, by type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat. "Share of Population That Had Bought E-commerce Services for Personal Use in The past Three Months in Estonia in 2022, by Type." Statista, Statista Inc., 10 Jul 2023, https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat, Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2022, by type Statista, https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/ (last visited November 21, 2024)
Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2022, by type [Graph], Eurostat, July 10, 2023. [Online]. Available: https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
