Transport services from enterprises constituted the most commonly purchased category among e-commerce services bought for personal use in Estonia. In particular, over 38 percent of Estonian e-shoppers made a purchase in that category in the past three months as of 2023. Ranking in the second place were tickets to cultural and other events, followed by rented accommodation services from enterprises such as hotels and travel agencies.
Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2023, by type
Characteristic
Share of population
Transport services from enterprises
38.31%
Tickets to cultural or other events
32.72%
Rented accommodation services from enterprises (e.g., hotels, travel agencies)
18.27%
Computer or other software, including upgrades
17.48%
Music as a streaming service or downloads
17.09%
Films, series, and concerts as a streaming service or downloads
16.92%
Games online or as downloads for smartphones or computers
11.98%
Subscriptions to the internet or mobile connection services
11.39%
Subcription to electricity, water or heating supply, waste disposal or similar services
11.27%
E-books, online magazines, or online newspapers
9.41%
Tickets to sports events
7.46%
Rented accommodation services from private persons
7.12%
Other apps (e.g., related to language learning, traveling)
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Eurostat. (June 16, 2024). Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2023, by type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat. "Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2023, by type." Chart. June 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat. (2024). Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2023, by type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat. "Share of Population That Had Bought E-commerce Services for Personal Use in The past Three Months in Estonia in 2023, by Type." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
Eurostat, Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2023, by type Statista, https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/ (last visited December 30, 2024)
Share of population that had bought e-commerce services for personal use in the past three months in Estonia in 2023, by type [Graph], Eurostat, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/1406067/estonia-persons-buying-services-online-by-type/
