According to a survey on social media advertising conducted by Rakuten Insight in July 2023, around 40 percent of respondents in Singapore expressed their willingness to to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Meanwhile, 33 percent of the respondents preferred not to view any advertisements.
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1406050/singapore-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023." Chart. August 2, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1406050/singapore-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1406050/singapore-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Singapore as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406050/singapore-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023 Statista, https://www.statista.com/statistics/1406050/singapore-willingness-to-view-sponsored-social-media-advertising/ (last visited November 03, 2024)
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406050/singapore-willingness-to-view-sponsored-social-media-advertising/