A survey from May 2023 found that nearly one in three respondents in Spain would pay less than three euros per month for a connected TV service. A further 24 percent of people interviewed were willing to pay a monthly price of about three to six euros, while only percent would pay 15 to 19 euros.
Amount internet users are willing to pay for connected TV streaming services in Spain as of May 2023
Characteristic
Share of respondents
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IAB Spain. (June 7, 2023). Amount internet users are willing to pay for connected TV streaming services in Spain as of May 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain. "Amount internet users are willing to pay for connected TV streaming services in Spain as of May 2023." Chart. June 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain. (2023). Amount internet users are willing to pay for connected TV streaming services in Spain as of May 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain. "Amount Internet Users Are Willing to Pay for Connected Tv Streaming Services in Spain as of May 2023." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain, Amount internet users are willing to pay for connected TV streaming services in Spain as of May 2023 Statista, https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/ (last visited July 22, 2024)
Amount internet users are willing to pay for connected TV streaming services in Spain as of May 2023 [Graph], IAB Spain, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/