A survey from March 2024 found that half of respondents in Spain would pay between three and nine euros per month for a connected TV service. A further 21 percent of people interviewed were willing to pay a monthly price of about nine to 14 euros, while only two percent would pay more than 19 euros.
Amount internet users are willing to pay for connected TV streaming services in Spain as of March 2024
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IAB Spain. (June 30, 2024). Amount internet users are willing to pay for connected TV streaming services in Spain as of March 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain. "Amount internet users are willing to pay for connected TV streaming services in Spain as of March 2024." Chart. June 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain. (2024). Amount internet users are willing to pay for connected TV streaming services in Spain as of March 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain. "Amount Internet Users Are Willing to Pay for Connected Tv Streaming Services in Spain as of March 2024." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/
IAB Spain, Amount internet users are willing to pay for connected TV streaming services in Spain as of March 2024 Statista, https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/ (last visited December 22, 2024)
Amount internet users are willing to pay for connected TV streaming services in Spain as of March 2024 [Graph], IAB Spain, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1406014/price-willing-to-pay-ctv-streaming-services-spain/