As of May 2023, nearly 80 percent of manufacturers surveyed in Brazil reported working with digital retail media. The shares among responding retailers and advertising agencies stood at around 73 and 69 percent, respectively.
Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023
The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.
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Newtail. (July 14, 2023). Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail. "Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023." Chart. July 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail. (2023). Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail. "Percentage of Manufacturers, Retailers, and Advertising Agencies Working with Digital Retail Media in Brazil as of May 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
Newtail, Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023 Statista, https://www.statista.com/statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/ (last visited December 21, 2024)
Percentage of manufacturers, retailers, and advertising agencies working with digital retail media in Brazil as of May 2023 [Graph], Newtail, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1406012/share-manufacturers-retailers-agencies-retail-media-brazil/
