A survey on online news consumption behavior conducted in India in 2023 revealed that YouTube was the leading platform for online news consumption as indicated by 93 percent of the respondents. Social media was the next most used platform among Indian online news consumers, followed by chat apps. It was worth noting that news publishers had yet to realize their market potential with only 45 percent of respondents using the apps and websites of these outlets to access the news.
Leading platforms for online news consumption in India in 2023
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People's Archive of Rural India. (May 3, 2023). Leading platforms for online news consumption in India in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1406003/india-types-of-online-news-consumption-platforms/
People's Archive of Rural India. "Leading platforms for online news consumption in India in 2023." Chart. May 3, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1406003/india-types-of-online-news-consumption-platforms/
People's Archive of Rural India. (2023). Leading platforms for online news consumption in India in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1406003/india-types-of-online-news-consumption-platforms/
People's Archive of Rural India. "Leading Platforms for Online News Consumption in India in 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1406003/india-types-of-online-news-consumption-platforms/
People's Archive of Rural India, Leading platforms for online news consumption in India in 2023 Statista, https://www.statista.com/statistics/1406003/india-types-of-online-news-consumption-platforms/ (last visited December 30, 2024)
Leading platforms for online news consumption in India in 2023 [Graph], People's Archive of Rural India, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406003/india-types-of-online-news-consumption-platforms/