U.S. Apple App Store mobile app install rates 2023 by category

Mobile iOS app install rate in the Apple App Store in the United States in 1st half of 2023, by category

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Release date

August 2023

Region

United States

Survey time period

H1 2023

Supplementary notes

According to the source, the install rate indicates the share of users downloading a mobile app directly after an app store search on the Google Play Store or the Apple App Store.

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Statistics on " App Store Optimization "

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Advertising spotlight: Apple Search Ads (ASA)

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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