Favorite online payment methods of Gen Z in Italy 2023

Published by Daniela Coppola, Oct 25, 2024

According to a survey conducted in Italy in 2023, roughly half of Generation Z consumers preferred to pay for their online orders using a mobile payment method. Pre-paid cards came second in the ranking of favorite online payment services, with 48 percent of respondents using them.

Main payment methods Gen Z shoppers used for their online orders in Italy in 2023

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Release date

December 2023

Region

Italy

Survey time period

December 2023

Number of respondents

1,037 respondents

Age group

18-27 years

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Purchase behavior

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Topics

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