Nord VPN - a VPN service provided by Nordsec Ltd - had a decreasing influencer media value (IMV) in the United States and Canada from the end of 2022 to the first months of 2023. In the fourth quarter of 2022, Nord VPN's IMV stood at around 4.11 million U.S. dollars only to drop to 2.64 million U.S. dollars in the first quarter of 2023.
Nord VPN's influencer media value on YouTube in the United States and Canada in 4th quarter 2022 and 1st quarter 2023
(in million U.S. dollars)
Influencer Media Value (IMV) is a calculated value used to determine the return on investment of influencer marketing campaigns. The NeoReach Social Intelligence API automatically retrieves, evaluates, and scores sponsored posts against standard industry benchmarks. These standard industry benchmarks are created from a culmination of data from all types of marketing channels. The software looks at factors such as past campaign performance, paid channels, industry surveys, reports, and other performance-tracking analytics. IMV compares the reach of sponsored posts, with each post reviewed for quality, to the previously explained industry benchmarks. The result is the specific IMV representing the cost of generating an equivalent engagement level using another form of paid media.
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NeoReach. (May 1, 2023). Nord VPN's influencer media value on YouTube in the United States and Canada in 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1405934/nord-vpn-influencer-marketing-spenders/
NeoReach. "Nord VPN's influencer media value on YouTube in the United States and Canada in 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars)." Chart. May 1, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1405934/nord-vpn-influencer-marketing-spenders/
NeoReach. (2023). Nord VPN's influencer media value on YouTube in the United States and Canada in 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1405934/nord-vpn-influencer-marketing-spenders/
NeoReach. "Nord Vpn's Influencer Media Value on Youtube in The United States and Canada in 4th Quarter 2022 and 1st Quarter 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1405934/nord-vpn-influencer-marketing-spenders/
NeoReach, Nord VPN's influencer media value on YouTube in the United States and Canada in 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1405934/nord-vpn-influencer-marketing-spenders/ (last visited October 02, 2024)
Nord VPN's influencer media value on YouTube in the United States and Canada in 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars) [Graph], NeoReach, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1405934/nord-vpn-influencer-marketing-spenders/