U.S. Apple App Store mobile app download conversion rates 2023, by category

Published by Laura Ceci, Dec 4, 2023
During the first half of 2023, download conversion rates for mobile apps in the Apple App Store in the United States market was 30 percent. Business apps had a download conversion rate of over 93 percent, while reference apps presented a download conversion rate of 83.6 percent. By comparison, casual gaming apps and puzzle gaming apps presented the lowest conversion rates in the Apple App Store.

Mobile iOS app download conversion rate in the Apple App Store in the United States in 1st half of 2023, by category

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Release date

August 2023

Region

United States

Survey time period

H1 2023

Supplementary notes

According to the source, the conversion rate indicates the share of users downloading a mobile app after visiting its page on the Google Play Store or the Apple App Store.

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