A 2024 survey conducted in Spain found that Netflix was the most popular platform among connected TV users, with 57 percent of respondents stating to use this. Amazon Prime Video was the second most used CTV platform in the country, followed by YouTube.
Most used platforms among connected TV users in Spain as of March 2024
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IAB Spain. (June 30, 2024). Most used platforms among connected TV users in Spain as of March 2024 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain. "Most used platforms among connected TV users in Spain as of March 2024." Chart. June 30, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain. (2024). Most used platforms among connected TV users in Spain as of March 2024. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain. "Most Used Platforms among Connected Tv Users in Spain as of March 2024." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain, Most used platforms among connected TV users in Spain as of March 2024 Statista, https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/ (last visited December 26, 2024)
Most used platforms among connected TV users in Spain as of March 2024 [Graph], IAB Spain, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
