A 2023 survey conducted in Spain found that YouTube was the most popular platform among connected TV users, with nearly 70 percent of respondents stating to use this. Amazon Prime was the second most used CTV platform in the country, followed by Netflix.
Most used platforms among connected TV users in Spain as of May 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain. (June 7, 2023). Most used platforms among connected TV users in Spain as of May 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain. "Most used platforms among connected TV users in Spain as of May 2023." Chart. June 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain. (2023). Most used platforms among connected TV users in Spain as of May 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain. "Most Used Platforms among Connected Tv Users in Spain as of May 2023." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/
IAB Spain, Most used platforms among connected TV users in Spain as of May 2023 Statista, https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/ (last visited July 22, 2024)
Most used platforms among connected TV users in Spain as of May 2023 [Graph], IAB Spain, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1405907/platforms-ctv-users-spain/