Share of e-shoppers purchasing fresh food online in the Baltics 2022, by country

Published by Statista Research Department, Feb 13, 2024
Among the Baltic countries, Estonia had the largest share of e-shoppers buying fresh food and beverages online in 2022, at 43 percent. In comparison, in Lithuania, less than four out of ten online shoppers purchased fresh food and drinks via the internet.

Share of online buyers that purchased fresh food and beverages online in the Baltics in 2022, by country

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Release date

March 2023

Region

Estonia, Latvia, Lithuania

Survey time period

May 30 to July 26, 2022

Number of respondents

23,974 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*Refers to the total number of respondents in 22 European counties. Between 800 and 1,525 participants were interviewed per country. All respondents had purchased physical goods online since January 2022 and received at least one package.

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Overview

6

Usage

8

Enterprise usage

8

Product categories

8

Companies

8

Delivery

6

Digital shopping behavior

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E-commerce in the BalticsE-commerce in PolandASOSE-commerce in HungaryZalando
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