In 2022, online retail accounted for 4.7 percent of the total retail purchases made in South Africa, reporting 55 billion South African rand (around 2.87 billion U.S dollars). This presents an increase of almost 18 percent when compared to the previous year. This is due to the change in consumers attitudes that was expedited largely by the COVID-19 pandemic.
Online consumer behavior in South Africa in 2022
(in South African billion rand)
The World Wide Worx findings are compiled from accumulated figures and projections from listed companies, interviews with unlisted online retailers, and data on card transactions.
A key question the study addresses is what percentage online retail makes up of total retail in South Africa.
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MasterCard, & World Wide Worx. (December 22, 2022). Online consumer behavior in South Africa in 2022 (in South African billion rand) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1405618/online-consumer-behavior-in-south-africa/
MasterCard, und World Wide Worx. "Online consumer behavior in South Africa in 2022 (in South African billion rand)." Chart. December 22, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1405618/online-consumer-behavior-in-south-africa/
MasterCard, World Wide Worx. (2022). Online consumer behavior in South Africa in 2022 (in South African billion rand). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1405618/online-consumer-behavior-in-south-africa/
MasterCard, and World Wide Worx. "Online Consumer Behavior in South Africa in 2022 (in South African Billion Rand)." Statista, Statista Inc., 22 Dec 2022, https://www.statista.com/statistics/1405618/online-consumer-behavior-in-south-africa/
MasterCard & World Wide Worx, Online consumer behavior in South Africa in 2022 (in South African billion rand) Statista, https://www.statista.com/statistics/1405618/online-consumer-behavior-in-south-africa/ (last visited December 30, 2024)
Online consumer behavior in South Africa in 2022 (in South African billion rand) [Graph], MasterCard, & World Wide Worx, December 22, 2022. [Online]. Available: https://www.statista.com/statistics/1405618/online-consumer-behavior-in-south-africa/
