According to a survey by Rakuten Insight in Indonesia in July 2023, the majority of respondents across all ages stated that they do not want to see advertisements on social media platforms because it interrupts with their viewing experience. This was followed by those who did not want to see too many advertisements nor viewing repetitive ads from the same brand or products.
Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by age group
among those who did not want to view sponsored social media ads
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you not want to see ads on social media platforms?"
Multiple answers were allowed.
The survey was conducted among:
328 respondents aged 16 to 24 years old,
438 respondents aged 25 to 34 years old,
288 respondents aged 35 to 44 years old,
139 respondents aged 45 to 54 years old,
40 respondents aged 55 years and above
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms in Indonesia as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by age group Statista, https://www.statista.com/statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/ (last visited October 02, 2024)
Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405605/indonesia-reasons-for-not-wanting-to-see-social-media-ads-by-age/