According to a survey by Rakuten Insight in Indonesia in July 2023, the majority of respondents across all ages stated that advertisements developed by trusted brands was the most impactful type of social media ads. The same survey revealed that those who expressed this preference have made purchase after viewing an advertisement on social media, with a frequency ranging from three to six times within the past 12 months.
Social media advertisements that are most impactful in Indonesia as of July 2023, by age group
among those who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "What kind of social media ads do you find most impactful?"
Multiple answers were allowed.
The survey was conducted among:
2,187 respondents aged 16 to 24 years old,
3,228 respondents aged 25 to 34 years old,
2,270 respondents aged 35 to 44 years old,
906 respondents aged 45 to 54 years old,
245 respondents aged 55 years and above
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Rakuten Insight. (August 2, 2023). Social media advertisements that are most impactful in Indonesia as of July 2023, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1405579/indonesia-most-impactful-social-media-ads-by-age/
Rakuten Insight. "Social media advertisements that are most impactful in Indonesia as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1405579/indonesia-most-impactful-social-media-ads-by-age/
Rakuten Insight. (2023). Social media advertisements that are most impactful in Indonesia as of July 2023, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1405579/indonesia-most-impactful-social-media-ads-by-age/
Rakuten Insight. "Social Media Advertisements That Are Most Impactful in Indonesia as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405579/indonesia-most-impactful-social-media-ads-by-age/
Rakuten Insight, Social media advertisements that are most impactful in Indonesia as of July 2023, by age group Statista, https://www.statista.com/statistics/1405579/indonesia-most-impactful-social-media-ads-by-age/ (last visited October 02, 2024)
Social media advertisements that are most impactful in Indonesia as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405579/indonesia-most-impactful-social-media-ads-by-age/