According to a survey by Rakuten Insight in Indonesia in July 2023, the majority of both male and female respondents stated that advertisements developed by trusted brands was the most impactful type of social media ads. Meanwhile, around 38 percent of female and 30 percent of male respondents found influencer ads to be the most impactful.
Social media advertisements that are most impactful in Indonesia as of July 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (August 2, 2023). Social media advertisements that are most impactful in Indonesia as of July 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1405574/indonesia-most-impactful-social-media-ads-by-gender/
Rakuten Insight. "Social media advertisements that are most impactful in Indonesia as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1405574/indonesia-most-impactful-social-media-ads-by-gender/
Rakuten Insight. (2023). Social media advertisements that are most impactful in Indonesia as of July 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1405574/indonesia-most-impactful-social-media-ads-by-gender/
Rakuten Insight. "Social Media Advertisements That Are Most Impactful in Indonesia as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405574/indonesia-most-impactful-social-media-ads-by-gender/
Rakuten Insight, Social media advertisements that are most impactful in Indonesia as of July 2023, by gender Statista, https://www.statista.com/statistics/1405574/indonesia-most-impactful-social-media-ads-by-gender/ (last visited July 22, 2024)
Social media advertisements that are most impactful in Indonesia as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405574/indonesia-most-impactful-social-media-ads-by-gender/