Most desired information on e-commerce websites in Japan 2022

Published by C. Diep, Aug 14, 2023
Images showcasing a product in active use were the most desired information during product research in online stores among Japanese online shoppers, according to a survey conducted in March 2022. Almost 40 percent of respondents wished for images showing a product in use apart from general product information when browsing through e-commerce sites. Showcases of products in video format, however, were desired by only 26.2 percent.

Most desired information during product searches on online shopping websites in Japan as of March 2022

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Release date

September 2022

Region

Japan

Survey time period

March 16 to 17, 2022

Number of respondents

1,037 respondents

Age group

18-69 years

Special properties

respondents who have used online shopping websites in the past month

Method of interview

Online survey

Supplementary notes

Original question: "Please choose all applicable information that you would like to add to the product information and make it searchable when looking for a product on e-commerce websites."

Multiple answers were allowed.

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