According to a survey by Rakuten Insight in Indonesia in July 2023, over 40 percent of respondents aged from 25 years and above stated that they sometimes purchase an item after viewing an advertisement on social media. In comparison, around 39 percent of respondents aged 16 to 24 years stated that rarely make a purchase after viewing a social media advertisement.
Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of July 2023, by age group
among those who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "How often have you purchased an item after viewing an ad on social media?"
Multiple answers were allowed.
The survey was conducted among:
2,188 respondents aged 16 to 24 years old,
3,228 respondents aged 25 to 34 years old,
2,270 respondents aged 35 to 44 years old,
906 respondents aged 45 to 54 years old,
245 respondents aged 55 years and above
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of July 2023, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight. "Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of July 2023, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Advertisement on Social Media Platforms in Indonesia as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight, Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of July 2023, by age group Statista, https://www.statista.com/statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/ (last visited October 02, 2024)
Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/