Around two in three Japanese online shoppers encountered a situation in which they were unsure of the keywords to enter when looking for a product on e-commerce sites, as revealed in a survey conducted in February 2023. The leading reason for encountering such a situation was when they did not know the product name, with 36.7 percent of respondents naming such an occurrence. The second common trigger, named by around 23 percent of respondents, was being unable to think of a keyword for the search query.
Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023
respondents who have used online shopping websites in the past month
Method of interview
Online survey
Supplementary notes
Original question: "When searching for a product you are interested in purchasing, are you ever unsure of which keywords to enter in your search? When does that happen?"
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goo Search Solution. (May 29, 2023). Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405536/japan-leading-occasion-trouble-keyword-search-e-commerce-website/
goo Search Solution. "Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023." Chart. May 29, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405536/japan-leading-occasion-trouble-keyword-search-e-commerce-website/
goo Search Solution. (2023). Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405536/japan-leading-occasion-trouble-keyword-search-e-commerce-website/
goo Search Solution. "Leading Occasions When Online Shoppers Are Unsure about The Keywords to Use for Search Queries on E-commerce Sites in Japan as of February 2023." Statista, Statista Inc., 29 May 2023, https://www.statista.com/statistics/1405536/japan-leading-occasion-trouble-keyword-search-e-commerce-website/
goo Search Solution, Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023 Statista, https://www.statista.com/statistics/1405536/japan-leading-occasion-trouble-keyword-search-e-commerce-website/ (last visited December 22, 2024)
Leading occasions when online shoppers are unsure about the keywords to use for search queries on e-commerce sites in Japan as of February 2023 [Graph], goo Search Solution, May 29, 2023. [Online]. Available: https://www.statista.com/statistics/1405536/japan-leading-occasion-trouble-keyword-search-e-commerce-website/
