In financial year 2022, Spinny, an Indian e-commerce platform for the sale of used cars, had an ad spend-to-revenue ration of over 200 percent. With an operating revenue of roughly a billion rupees, this implied that the unicorn devoted a far higher share of its future revenue to marketing spends. Purplle and Meesho followed with around an ad spend-to-revenue ratio of about 80 percent each that year.
Ad spend-to-revenue ratio of selected e-commerce unicorns in India in financial year 2022
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Inc42. (April 6, 2023). Ad spend-to-revenue ratio of selected e-commerce unicorns in India in financial year 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1405453/india-e-commerce-unicorn-ad-spend-as-revenue-share/
Inc42. "Ad spend-to-revenue ratio of selected e-commerce unicorns in India in financial year 2022." Chart. April 6, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1405453/india-e-commerce-unicorn-ad-spend-as-revenue-share/
Inc42. (2023). Ad spend-to-revenue ratio of selected e-commerce unicorns in India in financial year 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1405453/india-e-commerce-unicorn-ad-spend-as-revenue-share/
Inc42. "Ad Spend-to-revenue Ratio of Selected E-commerce Unicorns in India in Financial Year 2022." Statista, Statista Inc., 6 Apr 2023, https://www.statista.com/statistics/1405453/india-e-commerce-unicorn-ad-spend-as-revenue-share/
Inc42, Ad spend-to-revenue ratio of selected e-commerce unicorns in India in financial year 2022 Statista, https://www.statista.com/statistics/1405453/india-e-commerce-unicorn-ad-spend-as-revenue-share/ (last visited November 03, 2024)
Ad spend-to-revenue ratio of selected e-commerce unicorns in India in financial year 2022 [Graph], Inc42, April 6, 2023. [Online]. Available: https://www.statista.com/statistics/1405453/india-e-commerce-unicorn-ad-spend-as-revenue-share/
