In the financial year 2022, Meesho was the leading e-commerce unicorn in India in terms of advertising expenditure, with an ad spend of nearly 26 billion Indian rupees. Flipkart was the second largest spender on advertising and marketing that year. The cumulative market spending of the leading 19 e-commerce startups in India amounted to well over 850 million U.S. dollars that year.
Expenditure on advertising by selected e-commerce unicorns in India in financial year 2022
(in billion Indian rupees)
India's financial year begins in April and ends in March. For example, FY 2023 started in April 2022 and ended in March 2023.
Values have been rounded.
One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars (as of August 2023).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Inc42. (April 6, 2023). Expenditure on advertising by selected e-commerce unicorns in India in financial year 2022 (in billion Indian rupees) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1405444/india-ad-spend-of-e-commerce-unicorns/
Inc42. "Expenditure on advertising by selected e-commerce unicorns in India in financial year 2022 (in billion Indian rupees)." Chart. April 6, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1405444/india-ad-spend-of-e-commerce-unicorns/
Inc42. (2023). Expenditure on advertising by selected e-commerce unicorns in India in financial year 2022 (in billion Indian rupees). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1405444/india-ad-spend-of-e-commerce-unicorns/
Inc42. "Expenditure on Advertising by Selected E-commerce Unicorns in India in Financial Year 2022 (in Billion Indian Rupees)." Statista, Statista Inc., 6 Apr 2023, https://www.statista.com/statistics/1405444/india-ad-spend-of-e-commerce-unicorns/
Inc42, Expenditure on advertising by selected e-commerce unicorns in India in financial year 2022 (in billion Indian rupees) Statista, https://www.statista.com/statistics/1405444/india-ad-spend-of-e-commerce-unicorns/ (last visited January 04, 2025)
Expenditure on advertising by selected e-commerce unicorns in India in financial year 2022 (in billion Indian rupees) [Graph], Inc42, April 6, 2023. [Online]. Available: https://www.statista.com/statistics/1405444/india-ad-spend-of-e-commerce-unicorns/
