In 2022, Irex was the leading home care brand in Costa Rica, with seven million Consumer Reach Points (CRPs), followed by Suavitel, with six million CRPs. When it comes to the whole of Latin America, Suavitel was also the most popular home care brand that same year.
Leading home care brands in Costa Rica in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 11, 2023). Leading home care brands in Costa Rica in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1405422/most-popular-home-care-brands-in-costa-rica-crp/
Kantar Worldpanel. "Leading home care brands in Costa Rica in 2022 (in million Consumer Reach Points)." Chart. August 11, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1405422/most-popular-home-care-brands-in-costa-rica-crp/
Kantar Worldpanel. (2023). Leading home care brands in Costa Rica in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1405422/most-popular-home-care-brands-in-costa-rica-crp/
Kantar Worldpanel. "Leading Home Care Brands in Costa Rica in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1405422/most-popular-home-care-brands-in-costa-rica-crp/
Kantar Worldpanel, Leading home care brands in Costa Rica in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1405422/most-popular-home-care-brands-in-costa-rica-crp/ (last visited November 05, 2024)
Leading home care brands in Costa Rica in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1405422/most-popular-home-care-brands-in-costa-rica-crp/
