According to a survey conducted in March 2022 among consumers in Australia, just over 50 percent of respondents used only physical stores to research and purchase fitness and wellness items. In comparison, around one quarter of those surveyed used only online channels for fitness and wellness product research and purchasing.
Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022
weighted to match the Australian general population
Supplementary notes
Survey questions: Which best describes how you have researched the following categories over the last 3 months? And what best describes how you have purchased the following categories over the last 3 months?
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McKinsey & Company. (July 25, 2022). Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company. "Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022." Chart. July 25, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company. (2022). Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Fitness and Wellness Products in Australia in The Three Months to March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company, Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022 Statista, https://www.statista.com/statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/ (last visited December 23, 2024)
Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022 [Graph], McKinsey & Company, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
