In 2022, the oral care brand, Colgate, was the most popular health and beauty brand in Guatemala, with 25 million Consumer Reach Points (CRPs). Head & Shoulders ranked second, with 18 million CRPs. That same year, Colgate was also the leading health and beauty brand in all of Latin America.
Leading health and beauty brands in Guatemala in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 11, 2023). Leading health and beauty brands in Guatemala in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1405406/most-popular-health-beauty-brands-in-guatemala-crp/
Kantar Worldpanel. "Leading health and beauty brands in Guatemala in 2022 (in million Consumer Reach Points)." Chart. August 11, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1405406/most-popular-health-beauty-brands-in-guatemala-crp/
Kantar Worldpanel. (2023). Leading health and beauty brands in Guatemala in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1405406/most-popular-health-beauty-brands-in-guatemala-crp/
Kantar Worldpanel. "Leading Health and Beauty Brands in Guatemala in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1405406/most-popular-health-beauty-brands-in-guatemala-crp/
Kantar Worldpanel, Leading health and beauty brands in Guatemala in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1405406/most-popular-health-beauty-brands-in-guatemala-crp/ (last visited January 05, 2025)
Leading health and beauty brands in Guatemala in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1405406/most-popular-health-beauty-brands-in-guatemala-crp/
