Monthly spending on online marketplaces in Japan 2023

Published by C. Diep, Aug 14, 2023
Over 44 percent of online shoppers in Japan spent less than 10 thousand Japanese yen per month on purchases on online marketplaces, as revealed in a survey conducted in June 2023. The monthly expenditure of 31.6 percent of respondents exceeded 10 thousand yen but remained below 30 thousand yen.
Online marketplaces are the most popular types of e-commerce sites accessed in Japan, with Rakuten Ichiba and Amazon being the core services in the domestic e-commerce market.

Monthly expenditure on online marketplaces in Japan as of June 2023

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Release date

June 2023

Region

Japan

Survey time period

June 1 to 8, 2023

Number of respondents

1,288 respondents

Age group

15-69 years

Special properties

respondents who shopped on online marketplaces at least once a month; only one answer allowed

Method of interview

Online survey

Supplementary notes

100 Japanese yen equal 0.70 U.S. dollars or 0.64 euros as of August 2023.
Figures may not add up to 100 percent due to rounding by the source.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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