Frequency of visiting e-commerce marketplaces in Japan 2023

Published by C. Diep, Aug 14, 2023
The majority of Japanese consumers visited online marketplaces at least once a month. As revealed in a survey conducted in June 2023, the largest share of respondents, over 30 percent, shopped on marketplace websites several times a month. Close to four percent visited the websites daily.
Online marketplaces are the most popular types of e-commerce sites accessed in Japan, with Rakuten Ichiba and Amazon being the core services in the domestic e-commerce market.

Frequency of shopping on online marketplaces in Japan as of June 2023

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Release date

June 2023

Region

Japan

Survey time period

June 1 to 8, 2023

Number of respondents

1,777 respondents

Age group

15-69 years

Special properties

respondents who shopped on online marketplaces at least once a year; only one answer allowed

Method of interview

Online survey

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Statistics on " B2C e-commerce in Japan "

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Other statistics that may interest you B2C e-commerce in Japan

Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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