The majority of Japanese consumers visited online marketplaces at least once a month. As revealed in a survey conducted in June 2023, the largest share of respondents, over 30 percent, shopped on marketplace websites several times a month. Close to four percent visited the websites daily.
Online marketplaces are the most popular types of e-commerce sites accessed in Japan, with Rakuten Ichiba and Amazon being the core services in the domestic e-commerce market.
Frequency of shopping on online marketplaces in Japan as of June 2023
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Share of respondents
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Appliv Topics. (June 12, 2023). Frequency of shopping on online marketplaces in Japan as of June 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. "Frequency of shopping on online marketplaces in Japan as of June 2023." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. (2023). Frequency of shopping on online marketplaces in Japan as of June 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics. "Frequency of Shopping on Online Marketplaces in Japan as of June 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/
Appliv Topics, Frequency of shopping on online marketplaces in Japan as of June 2023 Statista, https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/ (last visited July 22, 2024)
Frequency of shopping on online marketplaces in Japan as of June 2023 [Graph], Appliv Topics, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1405366/japan-frequency-shopping-online-marketplace/