In 2022, the largest share of OTT subscription revenues worldwide was held by North American services, accounting for over 51 percent of total revenues. Asia Pacific and Western Europe followed with around 20 and 19 percent respectively. However, the revenue market share for North America is projected to drop below 50 percent beginning in 2024, marking a significant shift as it will be the first time the region loses its majority since the launch of Netflix's streaming platform in 2007.
Distribution of over-the-top (OTT) subscription revenues worldwide from 2020 to 2025, by region
Characteristic
North America
Asia Pacific
Western Europe
Central and South America
Central and Eastern Europe
Middle East and North Africa
2025*
49.2%
19.3%
19.8%
7.1%
3%
1.5%
2024*
49.8%
19.3%
19.7%
6.9%
2.9%
1.4%
2023*
50.4%
19.5%
19.5%
6.7%
2.7%
1.2%
2022
51.1%
20.2%
18.5%
6.5%
2.5%
1.1%
2021
50.6%
20.6%
19.3%
5.9%
2.5%
1%
2020
51.2%
21.2%
18.9%
5.6%
2.1%
1%
0%25%50%75%100%125%
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Ampere Analysis. (July 5, 2023). Distribution of over-the-top (OTT) subscription revenues worldwide from 2020 to 2025, by region [Graph]. In Statista. Retrieved March 02, 2025, from https://www.statista.com/statistics/1405348/ott-subscription-revenues-distribution-worldwide/
Ampere Analysis. "Distribution of over-the-top (OTT) subscription revenues worldwide from 2020 to 2025, by region ." Chart. July 5, 2023. Statista. Accessed March 02, 2025. https://www.statista.com/statistics/1405348/ott-subscription-revenues-distribution-worldwide/
Ampere Analysis. (2023). Distribution of over-the-top (OTT) subscription revenues worldwide from 2020 to 2025, by region . Statista. Statista Inc.. Accessed: March 02, 2025. https://www.statista.com/statistics/1405348/ott-subscription-revenues-distribution-worldwide/
Ampere Analysis. "Distribution of Over-the-top (Ott) Subscription Revenues Worldwide from 2020 to 2025, by Region ." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1405348/ott-subscription-revenues-distribution-worldwide/
Ampere Analysis, Distribution of over-the-top (OTT) subscription revenues worldwide from 2020 to 2025, by region Statista, https://www.statista.com/statistics/1405348/ott-subscription-revenues-distribution-worldwide/ (last visited March 02, 2025)
Distribution of over-the-top (OTT) subscription revenues worldwide from 2020 to 2025, by region [Graph], Ampere Analysis, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1405348/ott-subscription-revenues-distribution-worldwide/
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