According to a survey conducted in March 2022 among consumers in Australia, just over two-fifths of respondents used only physical stores to research and purchase apparel. In comparison, 23 percent of those surveyed used only online channels for clothing product research and purchasing.
Usage of online and offline shopping channels for apparel in Australia in the three months to March 2022
Characteristic
Share of respondents
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weighted to match the Australian general population
Supplementary notes
Survey questions: Which best describes how you have researched the following categories over the last 3 months? And what best describes how you have purchased the following categories over the last 3 months?
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McKinsey & Company. (July 25, 2022). Usage of online and offline shopping channels for apparel in Australia in the three months to March 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1405318/australia-online-versus-offline-shopping-channel-usage-for-apparel/
McKinsey & Company. "Usage of online and offline shopping channels for apparel in Australia in the three months to March 2022." Chart. July 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1405318/australia-online-versus-offline-shopping-channel-usage-for-apparel/
McKinsey & Company. (2022). Usage of online and offline shopping channels for apparel in Australia in the three months to March 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1405318/australia-online-versus-offline-shopping-channel-usage-for-apparel/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Apparel in Australia in The Three Months to March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1405318/australia-online-versus-offline-shopping-channel-usage-for-apparel/
McKinsey & Company, Usage of online and offline shopping channels for apparel in Australia in the three months to March 2022 Statista, https://www.statista.com/statistics/1405318/australia-online-versus-offline-shopping-channel-usage-for-apparel/ (last visited August 25, 2024)
Usage of online and offline shopping channels for apparel in Australia in the three months to March 2022 [Graph], McKinsey & Company, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1405318/australia-online-versus-offline-shopping-channel-usage-for-apparel/