Reasons for not wanting to see social media ads Asia 2023, by country

Published by Leander von Kameke, Aug 11, 2023
According to a survey conducted by Rakuten Insight in July 2023, 71 percent of Chinese respondents who previously stated that they did not want to see social media advertisements felt that these ads interrupted their viewing experience on social media platforms. In India, 52 percent of the respondents stated that they did not trust ads shown on social media.

Reasons for not wanting to see social media advertisements in Asia as of July 2023, by country or territory

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Release date

August 2023

Region

Asia

Survey time period

July 13 to 31, 2023

Age group

16 years and older

Special properties

multiple responses possible; among those who did not want to view sponsored ads on social media

Method of interview

Online survey

Supplementary notes

Original question: "Why do you not want to see ads on social media platforms?"

Number of respondents:
China: n= 1,986
Hong Kong: n= 1,053
Indonesia: n= 1,233
India: n= 7,821
South Korea: n= 2,984
Malaysia: n= 2,676
Philippines: n= 1,799
Singapore: n= 1,882
Thailand: n= 10,395
Taiwan: n= 3,488

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