During a 2023 survey carried out in Ireland, 64 percent of responding consumers aged 16 to 24 said a testimony of a celebrity or an influencer convinced them to buy a certain product or service. The share stood at 43 percent for the age group 25 to 34.
Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023
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An Post. (May 15, 2023). Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post. "Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023." Chart. May 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post. (2023). Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post. "Share of Consumers in Selected Age Groups Whose Purchase Decisions Have Been Impacted by a Celebrity or An Influencer in Ireland as of May 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
An Post, Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023 Statista, https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/ (last visited December 21, 2024)
Share of consumers in selected age groups whose purchase decisions have been impacted by a celebrity or an influencer in Ireland as of May 2023 [Graph], An Post, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1405208/impact-influencers-purchase-decisions-ireland/
